Thursday, March 8, 2018

Ronald McDonald House Poster Design

It's that time of year again when I get to draw the poster for the Ronald McDonald House "SuperHero For A Day" event. The SuperHero For A Day event is always a wonderful time where artists, creators and other companies contribute to help kids in need.

This year I decided to draw the poster with a retro-inspired postcard feel. I worked with creative teams and partners from the Ronald McDonald House. I was in charge of concept art including mood boards and sketches to final deliverables. I drew all the illustrations, character artwork, and typography design in Adobe Illustrator. For more on my process see below.

The first thing I do is create a mood board of all the posters and typography that inspire me. I will also alter the typography to make it specific and custom for the look I am going for. For this piece I was looking for Fonts with a soft rounded edge that felt retro but could also be legible if artwork was place within them. 
I also looked at Mary Blair illustrations because I thought her artwork of children would be the perfect combination of simplified vintage art and welcoming imagery.  
 I then compose a rough sketch and sent it to the creative staff involved to hear feedback and make sure they liked where the artwork was heading. I create several sketches but this is the sketch that was approved.

Once I have approval, I begin drawing the character illustrations.
I always start in Adobe Illustrator because of the versatility of vector artwork and typography. I can arrange and rescale all the art and it never affects the resolution. Vector artwork in Adobe Illustrator also allows for easier changes in compositions. 
I just had a little fun with this one :D

Those where all graphics I came up with, I did not use all of them but that's ok. I think it is good to have more options and then take away pieces until you have a kinetic fluid image. I looked to my original sketch until I felt I had the same energy that I did from my reference art and mood boards.

For more on what the Ronald McDonald House does please go here: 

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