Thursday, August 25, 2011

Thinking outside the box.... (Bob Dylan Typography Design)

While I attended College, I had one great professor that stood out among the rest. He said something to me that I will never forget and I will be thankful to him always.

He said 'When your working with Adobe Software you have to think outside the idiot box'. And by idiot box, he meant the computer.

Now, let me tell you, he loved using the computer and its applications. He taught me so much through his appreciation of technology and that appreciation showed me how to enhance my skills thereafter and more!

His point is that you have to understand the programs to use them.
The computer cannot do the work for you. Understanding the medium, whether its oil paints or Adobe Illustrator, allows one to achieve creative goals and can take concepts further then originally imagined. He also stressed the importance of drawing out concepts before hand. I love my Adobe programs but please, PLEASE still draw and sketch!